FICO Eataly World
FICO is the food park
largest in the world, and is in Bologna, Italy. This university project is the production of an advertising campaign, intended for the Spanish market.
It is important to specifically show the product, since it is something that is not widely known in Spain, which becomes the same main location. There will be three spots that will have three different targets: the millennial generation, families with children, and finally older people with plenty of free time and dreams to fulfill.
Campaign and tagline design
Spot 1
A young woman traveling alone to Italy discovers FICO. He approaches the boy he likes by inviting him to a famous Italian aperitif.
Spot 2
A family that goes on vacation to Italy goes to FICO where they take advantage of the services and activities that the park offers.
Spot 3
A couple of two older women after many years of saving travel to Italy and in FICO participate in the Lantern Festival.
"Because it's never just food"
The presentation
Do you want to know more about this project? Download the PDFs
The project