THE WALL-E EXPERIENCE
This is a branded content project, developed as a work in the university, aimed at generation Z. Specifically, it is the application of an online game. The objective is to create habits of responsible consumption and that the little ones teach in their homes how they can be more respectful of the planet with small actions.
To promote the downloads there will be a countdown on the screens of Callao, Plaza Colón
and Plaza del Sol in Madrid, for 12 hours, accompanied by a message and QR code that will redirect you to download the app. The message will be as follows: 'If you want to save yourself from the destruction of the planet ...'.
A simulation of the advertisement in Callao
App mock-up
There will be three participation roles that will compete with each other. The users of each team will face each other for occupying the first positions of their role. The team roles will be the following: recycle, reduce, reuse.
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In the app, the user must choose the role with which he most empathizes. These are presented as different characters from the Wall-E movie. Through a system of rewards, daily and weekly challenges, we will promote the participation of users in different activities. Recyclers must scan the barcodes of the containers they are going to throw away. The reducers will exchange objects between users. Reusers will repair items with recycled materials.
Do you want to know more about this project? Download the PDF